In this article AJR discuss Why Your Website is An Investment, Not An Expense
While there are many working parts to creating a successful and appealing business, your website is not one of those parts that should be overlooked, or undervalued. Many small and medium sized businesses make this mistake and miss out on attracting a significant amount of new business leads, thus impacting their ROI – the biggest reason you should splash out and not be tight on your website.
Spend More Now, Save Later
Along the road of your business’s life, several reasons for redesigning your website may occur: its aesthetics may need refreshed, it may need to be made mobile-friendly, the content may not be up-to-date. All of these factors will impact the money you have to invest later. So, if you want to save yourself money in the future on web design, it is crucial that your website is optimised from the very beginning.
As mentioned earlier, the biggest reason you should not be frugal with your website is the impact it will have on ROI. Minimising your budget will not minimise your risk, so don’t let this common misconception become a liability. When making business decisions on where to keep your budget constraint tight, your website should not be at the top of the list. In other words, the less money you put into your website, the less you will get out of it!.
Don’t believe me yet? According to Hinge’s recent Referral Marketing Study, “Over 50% of people who are referred to a B2B services firm will rule out that provider because their website reflected poorly on them.”
Attracting New Business
The saying, “Don’t judge a book by its cover,” couldn’t be more outdated in this digital age. With competitors lined up in a Google search for potential customers, it is crucial that your cover be the best.
What today’s business owners often don’t realise is that your website reflects who you are as a business. To paint this picture more clearly, imagine that you’re a restaurant owner of a high-end seafood establishment on the water. When consumers come across your website, what are some things you would want them to notice?
- This is an elegant, pricier dinner option.
- We sell seafood, not American or Italian or pub food.
- Our location is beautifully set oceanfront.
Without focusing every inch of attention to these key details on your website, a potential customer is more likely to go elsewhere, or worse you could attract the wrong customer and lead to poor reviews. Whoever comes across the restaurant’s website should feel as though they’ve just walked in the front door.
Planning a Budget
To determine a budget, imagine the bare minimum that you could spend on your company’s website. Take this number and multiply it by 3-5 times. This number is the ideal amount you want to spend on your website; this number can not only be easily worked into your overall business budget but will also ensure you are not over investing.
So where should you invest this money? When seeking a web designer, it’s important that you find a well-rounded and experienced company in order to get the best results. This is a company that has expertise in web design, user experience, project management, online strategy, SEO, and social media. A company with these credentials will turn your investment into high quality leads and lead to new revenues.