In this article AJR discuss Big Businesses are Using Social Media Its Time You Started
It’s said time and time again: the answer to “why is your business not using social media?” it’s always, “I cant afford it plus its time consuming.” It makes sense that as an SMB owner, you want to dedicate and focus your time and resources on what you find most important, which is often making sure your customers are happy with your service and how its been presented to them. When a business owner finally does decide it may be time to take that leap, sometimes they don’t quite get what social media is, either. Is it Facebook and Twitter, or is it email marketing, post card blasts, and networking too? Of course, this just furthers the issue of having that time to do all of these things. While there isn’t a clear answer on which of these are social media and which are not (hint: they are all important, though), there is a clear way to get started on social media without having to spend a thousand hours a week making it work for you and your business.
Start with Just Plain Old Content Creation
Do you have a G+ account, Facebook, Twitter, Instagram, Pintrest? Good – does your business? Mixing your business and personal profiles can sometimes be a recipe for a disaster, as you don’t always want your business customers seeing pictures of your family parties. When you do, you can share them to your business pages and profiles. Plus, most social media channels now have special types of pages for businesses because businesses have more interest in analytics and sometimes want the ability to promote a post. Don’t get me wrong you can mix alittle personal with business it can be good for business as it gives it a human touch, i do it from time to time and it works for me as a part of personal branding but it does not always work for every business!.
Speaking of Stats – Use Your Social Media Tools
There are so many great, easy stat programs you can get for free that there’s no reason not to measure your ROI on the time you’re investing in social media. Google Analytics is an excellent tool to start with, but after that there’s always things like TweetDeck, Tweetstats, and Facebook Analytics. They’re quick and easy tools to use and they take no time at all to run, but they’re essential to seeing what works and what doesn’t.
Social Media Plugins Can Make It Even Easier
There are so many social media plugins and apps that can help you manage your social media easily and with hardly any time invested. HootSuite and BufferApp, for example, can consolidate most of your social media outlets into one easy page where you can schedule, post, and answer social media engagements without ever going to the actual website. For the websites it doesn’t work with like Instagram, there are other services you can use to post and schedule ahead of time so you can ignore it unless someone comments or engages your company in some manner.
Social media does take a little bit of time, but it’s worth every moment because it builds brand awareness and company rankings on search engines if nothing else. A little bit of time, a few good tools, and a few analytics will go a long way – so get on social media today.