Small Business Owners Overwhelmed by Technology

Small Business Owners Overwhelmed by Technology

In this article AJR talk about Small Business Owners Overwhelmed by Technology

a lot of small business owners feel overwhelmed when it comes to technology, because they have limited resources in information technology. Surprisingly, this is related to a lack of financial resources, but rather this is due to the fact that many of them do not have the proper technological guidance. Most of them have no dedicated IT support, and 59% of the survey participants said there are insufficient resources available in small business communities to help them.

Keeping Pace with Tech Trends

According to the study, mobile devices are the most important piece of technology for their businesses, because mobile technology allows for easy and quick reach as well as easy access to documents, regardless of where they are. Customer Relationship Management (CRM), social media and cloud services are also among the tech tools that small business owners find necessary in running their businesses.

Forty nine percent (49%) of business owners consider tech-related investments as their top priority. However, about half of them are hesitant to invest in it too quickly without a good ROI (return on investment), while the other half are concerned that failing to invest in technology gives their competitors an advantage.


Outsourcing IT is one alternative for small businesses to take advantage of technology without heavily investing in it. Social media is also a convenient tool that many tech providers use to provide tech support to their clients, while office technology products are becoming more user-friendly.

Another important step that small businesses must take as far as IT is concerned is to identify and outline their business processes. This makes it easier to sort through the best technology to meet their business needs. It also eliminates the frustration experienced at the endless pitches small business owners get from vendors and solution providers that do not even understand their business goals.


When you understand your business processes, you can easily determine the technology that you need or don’t need. Take advantage of the tools available to help you understand the channels that are driving your business, including apps like Google Analytics. Finally, when using consumer apps for your business, go for the business options as they usually offer more security options and tech support.

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Andrew Marriott
Owner & Founder at AJR Solutions
I am a technical & creative guy who loves technology. From a very young age, I have had a passion for technology, website / graphic design and photography. I work hard & play harder, I’m driven and full of enthusiasm with a passion to help others. Technology, digital design, web development & creative photography are areas I am really passionate about.

In the past i have worked for a leading IT Solutions & Managed service provider in Rotherham dealing with a range of IT platforms, such as - on site field engineering and remote support, dealing with all types of servers such as Virtual & Physical, Hyper–V, VMware, Windows server 2012 R2, SBS - Small Business Server 2008 2011, SQL, Terminal, Exchange, Active Directory, Group Policy, TCP, IP, DNS, DHCP, VPN, RDP, hybrid & cloud, Office 365 and managed security solutions such as Antivirus and Spam filtering.

Prior to this, I worked for Wickersley School & Sports College as the Lead IT & Network Technician and also supporting local primary schools with IT Support and engineering visits & Project Management, while also running my own company AJR Solutions, providing IT & Creative Solutions.

I’m very creative and have a huge passion for design and love how design can have a massive impact on a business image, presence and value also visit - | |

Also part of the AJR Solutions Group of businesses.